REUZEit - Looping Forward: A Century of Circularity Realized

It’s 2125, and I’m looking back at how we made circularity the core of everything. This isn’t a prediction—it’s a future vision, told as if we’ve already lived it. Not about flying cars, but about how

 · 3 min read

Looping Forward: What the Year 2125 Taught Us About the Power of Circularity

Looping Forward: What the Year 2125 Taught Us About the Power of Circularity

When people used to imagine the future, they’d talk about flying cars, Mars colonies, and robot butlers. Funny thing is, none of those ended up being the big story. The real revolution wasn’t about what we invented—it was about what we stopped wasting.

Looking back from the year 2125, it’s wild to remember just how disposable everything once was. We lived in a culture built on the myth of "away"—as in, "just throw it away." Whole industries were propped up on the idea that fast turnover equaled progress. Used meant broken. Refurbished meant second-rate. And repairing something? That was often more expensive than tossing it.

Meanwhile, landfills became mountains. Plastics flooded our oceans. And we kept digging for copper, lithium, and rare earths like they’d never run out—ignoring the growing warnings that, one day, they just might.

But then, slowly and stubbornly, things began to shift. What started as an environmental push evolved into an economic awakening. Circularity wasn’t just “the right thing to do”—it became the smartest, most profitable path forward. Once platforms, data systems, and modular design caught up to the vision, circular business models stopped being niche. They became the standard.

Value itself got redefined. It was no longer about speed or novelty. Instead, it became about staying power—how long a product could last, how easily it could evolve, and how fluidly it could move from one user to the next.

Designers led the charge. They started separating the durable from the disposable. Frames—rugged housings that could last 30 or 40 years—became long-term assets. Cores—containing fast-moving tech like processors or sensors—were built to be swappable, upgradable, and modular by default. That frame-and-core model didn’t just catch on. It became the blueprint for everything from lab gear to vehicles to commercial freezers.

And here’s the kicker: as product design evolved, so did the meaning of work.

People used to say automation would replace us. But circularity proved the opposite. While robots could build something new, they couldn’t reliably refurbish the old. Used gear had too many unknowns, too many curveballs. Only a human could inspect, disassemble, test, repair, repackage—and get it right.

Circularity made logistics sexy again. Technicians, warehouse managers, reconditioning specialists—these became the new stewards of sustainability. Not just keeping the loop alive, but making it better with every cycle.

Of course, none of it would’ve scaled without technology. Once AI systems could track an asset through every phase of its life, reuse stopped being a gamble. Digital twins, predictive maintenance, and material passports gave us full transparency—and full confidence. We weren’t guessing anymore. We were planning.

And then came the cultural tipping point.

People stopped obsessing over ownership. They started caring about access, uptime, and longevity. Equipment-as-a-service became the norm. Subscription models, pooled infrastructure, shared tools—those didn’t feel like sacrifices. They felt smart.

Repair became aspirational. Kids bragged about how long their gear had lasted—not how new it was. Even luxury brands leaned in. Timeless beat trendy. Durable beat disposable.

Schools got in on it too. They started teaching systems thinking and material literacy early on. Cities built local reuse hubs that became the heartbeat of neighborhoods. Suddenly, circularity wasn’t a global ideal. It was something you could touch on your block.

And the results? Transformative.

Virgin resource extraction dropped by over 60%. Landfills? Almost extinct. Emissions? Down drastically—not through sacrifice, but through intelligence. And when supply chains around the world broke down, circular regions stayed afloat. They had inventory in motion, repair teams in place, and systems built to flex. Circularity didn’t just prove more sustainable. It proved shockproof.

Even our sense of time changed. We stopped racing to the next thing. We started investing in what we had—making it last, making it better, passing it forward.

Looking back, the circular economy wasn’t a moonshot. It was a mindset shift. It didn’t require one big breakthrough. It took a million small decisions, made by people who cared just enough to build something better.

And here we are, a hundred years on. Proof that sustainable growth isn’t a contradiction—it’s a choice. A loop we chose to complete. A world we decided to redesign, together.


Justin Andrews

I am a blue ocean strategist, visionary entrepreneur, and co-founder of REUZEit, where I share the helm with my brother. Together, we are pioneering and establishing circular equipment management as a service for the Life Science industry. Our clients are also our suppliers, they are blue-chip enterprises, using billions in equipment for their operations. We support those operations by managing excess, reverse logistics, project planning, lab transfers to site closures, and more. Without the need for subscription, the value of the equipment contributed is what grows our eco-system. The more excess equipment we manage, the better for everyone. In 2018, I relocated to Europe to expand REUZEit’s footprint in the EMEA region. From our base in Blieswijk, Netherlands, I established a new branch of REUZEit, bringing our circular asset management solution to a growing network of clients. We’ve integrated our platform with European business practices, combining Dutch innovation and sustainability with REUZEit’s global impact. My academic background includes a Bachelor of Science in Finance from the University of Nevada and a Master Brewer degree from UC Davis. At REUZEit, we live by our ‘Landfill Last’ policy, constantly working to extend the life of valuable equipment while helping our clients achieve their environmental and financial objectives.

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